Email channel section-overview
The Email channel in ÃÛ¶¹ÊÓƵ Journey Optimizer empowers you to design, configure, and deliver impactful email campaigns with precision and creativity. Whether you’re crafting personalized messages with the intuitive Email Designer, configuring sophisticated email journeys and campaigns, or managing opt-outs for compliance, this channel brings every aspect of email marketing under one roof. Begin by setting up the email channel for optimal deliverability and personalization, then explore tools to create dynamic content that resonates with your audience. Dive deeper into advanced topics like managing sender reputation and achieving DMARC compliance to ensure your emails land where they’re meant to. From seamless configuration to effective design and strategic delivery, the Email channel equips you to transform your email marketing into a reliable, data-driven engine for customer engagement.
Email deliveries can be created:
-
In a Journey: once you added an Email activity to your journey, and defined basic settings, use the Actions: Email right pane to create the content for the message. Learn how to create a journey
-
In a Campaign: once you created a campaign, select Email as your action and define basic settings. Learn how to create a campaign
Email Channel Features and Documentation
How to Create an Email
Step-by-step guide to adding, configuring, and testing email actions in journeys or campaigns.
Design and Optimize Email Content
Explore tools and best practices for designing responsive and personalized email content with ÃÛ¶¹ÊÓƵ Journey Optimizer.
Manage Email Opt-Out
Configure one-click or two-step opt-out mechanisms to manage user preferences and maintain compliance.
Configure Email Channel
Set up and manage email configurations such as subdomain delegation, suppression lists, and advanced features.
Mastering Email Deliverability
Understand and optimize email deliverability with tools, best practices, and actionable insights to improve sender reputation.