About actions about_actions
Actions are connections through which you deliver personalized, real-time experiences to customers such as push notifications, email, SMS, or any other means of digital engagement you use in your business.
Custom actions enable you to configure connection of a third-party system to send messages or API calls. An action can be configured with any service from any provider that can be called through a REST API with a JSON-formatted payload.
The actions are available in the left palette of your journey, in the Action category. See this page.
In the list of Actions, you can press c to create a new journey, action, data source or event. For more information on shortcuts in Journey Orchestration, see this section.
To view the action list or configure a new action, click Actions in the top menus. The list of actions is displayed. See this page for more information on the interface.
If you have ÃÛ¶¹ÊÓƵ Campaign Standard, you need to configure the out-of-the box action to send emails, push notifications and SMS using the ÃÛ¶¹ÊÓƵ Campaign Standard’s Transactional Messaging capabilities. Refer to this page.
If you have ÃÛ¶¹ÊÓƵ Campaign v7 or v8, an integration is available upon request. Refer to this page.
If you’re using a third-party system to send messages such as Epsilon, Facebook, ÃÛ¶¹ÊÓƵ.io, Firebase, etc, you need to add and configure a custom action. Refer to this page.