Leveraging Customer AI customer-ai
CAUTION
Looking for ÃÛ¶¹ÊÓƵ Journey Optimizer? Click here for Journey Optimizer documentation.
This documentation refers to legacy Journey Orchestration materials which has been replaced by Journey Optimizer. Please contact your account team if you have questions about your access to Journey Orchestration or Journey Optimizer.
Customer AI is part of Intelligent Services. It helps predict what a customer is likely to do. See the documentation.
Customer AI allows brands to create churn or conversion machine learning based scores that will be available as profile attributes in the ÃÛ¶¹ÊÓƵ Experience Platform profiles (Real-time Customer Profile).
As a result, they can be used as any other profile attributes in Journey Orchestration’s conditions (to make the best decisions), actions or segment building.
Note that Customer AI is a paid feature of the ÃÛ¶¹ÊÓƵ Experience Platform.
recommendation-more-help
4f4a00c1-77c9-4eee-84df-bbe6206c3ab9