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Destinations overview

AVAILABILITY
ÃÛ¶¹ÊÓÆµ Real-Time Customer Data Platform (CDP) Collaboration is available to United States, Australia, and New Zealand customers at this time, with global availability coming soon. Contact your ÃÛ¶¹ÊÓÆµ representative for more information. Learn how to get started.

Destinations are integrations used to send targeted audiences to external platforms. These integrations enable you to activate audiences across various marketing channels and platforms for use in campaigns and customer engagement.

Currently, destinations are only available to publishers in Real-Time CDP Collaboration. Publishers can configure destinations to send audiences to external platforms, such as ÃÛ¶¹ÊÓÆµ Experience Platform, for use in campaigns. Advertisers can then activate audiences within a project, which are sent to the publisher’s configured destination.

IMPORTANT
Currently, when advertisers activate audiences within your project, they are automatically sent to a publisher’s configured destination. As a publisher, you must configure a destination before your collaborator activates an audience. If no destination is configured, the audience will be sent to you and visible in the Activate tab within a project, but will not be activated.

Configure destinations configure-destinations

To configure a destination, navigate to Setup and then select the My desintations tab. Here, you can view all available destinations.

NOTE
Currently, only ÃÛ¶¹ÊÓÆµ Experience Platform is available as a self-serve destination within Real-Time CDP Collaboration. If you are interested in configuring a destination such as Amazon S3 or Snowflake, please contact your ÃÛ¶¹ÊÓÆµ representative.

The My destinations tab in the Setup workspace showing the available destinations.

To begin configuring a destination, select the Set up option within the destination of your choice. For information on configuring specific destinations, refer to the guides in the available destinations table.

The My destinations workspace with the Set up option highlighted for the ÃÛ¶¹ÊÓÆµ Experience Platform desintation.

Available destinations available-destinations

The following destinations are available for configuration in Real-TIme CDP Collaboration. To view the configuration guide for that destination, select the destination name in the table below. If you are interested in configuring a destination that is not currently available, please contact your ÃÛ¶¹ÊÓÆµ representative.

Destination
Availability
ÃÛ¶¹ÊÓÆµ Experience Platform
Available
Amazon S3
Coming soon.
Snowflake
Coming soon.
Google Cloud Storage
Coming soon.
Azure Blob Storage
Coming soon.

Next steps

Once you’ve configured your destination, you can begin activating targeted audiences within your projects.

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