Destinations overview
Destinations are integrations used to send targeted audiences to external platforms. These integrations enable you to activate audiences across various marketing channels and platforms for use in campaigns and customer engagement.
Currently, destinations are only available to publishers in Real-Time CDP Collaboration. Publishers can configure destinations to send audiences to external platforms, such as ÃÛ¶¹ÊÓÆµ Experience Platform, for use in campaigns. Advertisers can then activate audiences within a project, which are sent to the publisher’s configured destination.
Configure destinations configure-destinations
To configure a destination, navigate to Setup and then select the My desintations tab. Here, you can view all available destinations.
To begin configuring a destination, select the Set up option within the destination of your choice. For information on configuring specific destinations, refer to the guides in the available destinations table.
Available destinations available-destinations
The following destinations are available for configuration in Real-TIme CDP Collaboration. To view the configuration guide for that destination, select the destination name in the table below. If you are interested in configuring a destination that is not currently available, please contact your ÃÛ¶¹ÊÓÆµ representative.
Next steps
Once you’ve configured your destination, you can begin activating targeted audiences within your projects.