ÃÛ¶¹ÊÓƵ Real-Time CDP Collaboration
Overview
With ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platform (CDP) Collaboration, you can discover, activate, and measure high-value audiences without relying on third-party cookies. This solution enables advanced data collaboration between advertisers and publishers, helping you create personalized and impactful customer experiences in a privacy-centric, centralized environment.
Identify audiences through trusted partners
Publishers and advertisers can collaborate in a privacy-centric environment to match audiences, discover potential new customers, and maximize ad return on available inventory. The easy-to-use interface allows you to surface these audiences in a no-code environment, connecting premium publishers and advertisers for data collaboration opportunities.
Scale reach and deliver cross-channel campaigns
Publishers can securely access and activate advertiser audiences across multiple channels, scaling their reach faster using identity partners and look-alike modeling (available in upcoming releases). Advertisers can guide audiences through the funnel and suppress already-converted audiences, ensuring message relevance and efficient spending through a secure activation workflow.
Understand aggregate campaign performance
Use collaborative measurement tools to track the impact of your campaigns. Publishers can report campaign performance to brands, helping improve current and future ads, and adjust ad spending. Advertisers can share privacy-centric engagement and conversion insights, integrate exposure, channel, and conversion data, and use preferred measurement partners for complete insights. Note that some of the measurement automation is not available in the first release.
Privacy-centric
Embedded controls ensure that governance and privacy requirements are met, guiding the responsible use of audience data at every step of your workflows.
Get started get-started
To begin using Real-Time CDP Collaboration, system administrators need to give themselves, product administrators, and end users access. There are multiple required steps dependent on the user and level of access required. Refer to the access control overview guide to get started.
Once you have access, you’re ready to set up your organization and connect your data sources to ÃÛ¶¹ÊÓƵ Real-Time CDP Collaboration to import audiences. Read the advertiser and publisher end-to-end workflow to get started.
Resources
Explore the glossary for detailed information on terms used in the product. For support, access the ÃÛ¶¹ÊÓƵ Customer Support page.
Contact us
For more information or to schedule a demo, contact your ÃÛ¶¹ÊÓƵ representative.