Collaboration use cases
ÃÛ¶¹ÊÓƵ Real-Time CDP Collaboration enables collaboration with advertisers and publishers, unlocking new opportunities for audience discovery, activation, and measurement. These connections enhance marketing strategies by leveraging shared data while maintaining privacy and security.
Collaboration provides three main use cases in your connections with other collaborators: Discover, Activate, and Measure. Each use case offers unique benefits and capabilities to enhance your marketing efforts. These uses cases are selected when you create a project with a collaborator to kick off a campaign, and will determine the features and functionalities available in that project.
Discover discover
Discover target audiences for campaigns by leveraging the Audience insights dashboard within your projects. Get insight into overlap percentages and the number of overlapping identities between your audiences and those of your collaborators. This helps you identify potential new audiences for your campaigns. To learn more about the power of the discover use case, refer to the discover guide.
Activate activate
Collaborators can activate audiences to Experience Platform using self-serve destinations or cloud data warehouses (such as Amazon S3 or Snowflake) for use in campaigns. To learn more about activating audiences, refer to the activate guide.
Measure measure
Combine and explore known customer engagement from various sources such as web impressions and more. View campaign performance in simplified and customizable reports.