ÃÛ¶¹ÊÓƵ Experience Platform release notes
Release date: April 29, 2025
Updates to existing features and documentation in ÃÛ¶¹ÊÓƵ Experience Platform:
Experience League experience-league
Experience League is a comprehensive learning platform designed to help you enhance your skills with ÃÛ¶¹ÊÓƵ products. It offers a variety of resources, including: courses, documentation, community pages, events, and access to certifications.
AAccess and customize your personalized home page on Experience League. Sign in with your ÃÛ¶¹ÊÓƵ credentials and then select Experience League on the top menu to start optimizing your learning experience:
- Bookmarks: Use the Bookmarks feature to save and collect your favorite resources in one place. You can save a variety of content, including playlists, articles, and tutorials.
- Customize your learning: Enhance your learning experience by updating your Experience League profile with the roles, industries, products, and experience level that best match your needs.
- Recommendations: View learning content recommended based on your recent activity.
- Recently viewed: Use the Recently viewed section to quickly navigate back to recently viewed content such as documentation and videos.
- Learning resources: Use the All learning resources panel to navigate to tutorials, documentation, community, events, and certifications.
- What’s new: View the What’s new section for a stream of the latest content on Experience League.
- Watch past events on-demand: Watch previously recorded live streams on product spotlights, use cases, and tutorials with the Watch past events on-demand section.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from ÃÛ¶¹ÊÓƵ Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated destinations
New or updated functionality
Fixes, enhancements, and other announcements
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Enforcement of dataset export end dates delayed to September 1, 2025
As part of the September 2024 release, ÃÛ¶¹ÊÓƵ set a default end date of May 1, 2025, for any dataset export dataflows created before that release. ÃÛ¶¹ÊÓƵ is now extending this enforcement deadline to September 1, 2025 to provide customers with additional time to update their schedules. Refer to the scheduling section of the export datasets tutorial for information on how to edit the end date of a dataset export dataflow. -
Improved handling of failed SFTP transfers for LiveRamp Onboarding
ÃÛ¶¹ÊÓƵ has implemented a fix for an issue affecting file exports to the LiveRamp Onboarding destination via SFTP. Occasionally, file transfers failed due to transient server-side issues, and temporary files from failed attempts remained on the server. These undeletable files blocked subsequent retries, as ÃÛ¶¹ÊÓƵ did not have permission to overwrite them.
With the fix, if a retry attempt cannot delete the temporary file, ÃÛ¶¹ÊÓƵ will generate a new file with an appended suffix ,attempt2, to ensure the retry completes successfully.
Experience Data Model (XDM) xdm
XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into ÃÛ¶¹ÊÓƵ Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
Updated XDM components
For more information on XDM in Experience Platform, see the XDM System overview.
Identity Service identity
Use ÃÛ¶¹ÊÓƵ Experience Platform Identity Service to create a comprehensive view of your customers and their behaviors by bridging identities across devices and systems, allowing you to deliver impactful, personal digital experiences in real time.
Updated features
Identity Graph Linking Rules is now in Limited Availability, and can be accessed by all customers in development sandboxes.
- Activation requirements: The feature will remain inactive until you configure and save your Identity Settings. Without this configuration, the system will continue to operate normally, with no changes in behavior.
- Important notes: During this Limited Availability phase, Edge segmentation may produce unexpected segment membership results. However, streaming and batch segmentation will function as expected.
- Next steps: For information on how to enable this feature in production sandboxes, please contact your ÃÛ¶¹ÊÓƵ account team.
For more information, read the Identity Graph Linking Rules documentation.
Query Service query-service
Query data in the ÃÛ¶¹ÊÓƵ Experience Platform data lake using standard SQL with Query Service. Seamlessly combine datasets and generate new ones from your query results to power reporting, enable data science workflows, or facilitate ingestion into Real-Time Customer Profile. For example, you can merge customer transaction data with behavioral data to identify high-value audiences for targeted marketing campaigns.
Updated features
model_predict syntax. Retrieve intermediate prediction results such as feature vectors and probability scores. The enhanced selection requires a feature flag activation. See Model lifecycle documentation for syntax examples and feature flag details.For more information on Query Service, please see the Query Service overview.
Real-Time Customer Profile profile
ÃÛ¶¹ÊÓƵ Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third party data. Profile allows you to consolidate customer data into a unified view offering an actionable, timestamped account of every customer interaction.
To learn more about Real-Time Customer Profile, read the Profile overview
Sources sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Use sources in Experience Platform to ingest data from an ÃÛ¶¹ÊÓƵ application or a third-party data source.
New sources
Updated features
mediaReporting, is now available for ingesting Streaming Media data via the ÃÛ¶¹ÊÓƵ Analytics source into Experience Platform. This field replaces the media.mediaTimed field.During a transitional period of three months, data ingestion on
media.mediaTimed fields will continue. However, at the end of July 2025, the media.mediaTimed fields will be fully deprecated and no longer visible in the Experience Platform Schema UI, and data will only be sent using the mediaReporting fields.If have you implemented the Analytics source to collect Streaming Media data into Platform before April 22, 2025, then you must migrate your existing configurations to send data using the new field group. This migration must be complete by the end of July 2025. Contact your ÃÛ¶¹ÊÓƵ Account Team for migration support.
You can now use basic authentication to authenticate your MariaDB and PostgreSQL sources on Experience Platform. Read the following documentation for more information:
For more information, read the sources overview.