Integrations with other solutions integration
With ÃÛ¶¹ÊÓƵ Journey Optimizer, you can easily manage, retain, and export this data to platforms or systems that are part of your technology stack. These integrations help you address your specific use cases, and extend ÃÛ¶¹ÊÓƵ Journey Optimizer functional scope.
ÃÛ¶¹ÊÓƵ Customer Journey Analytics integration-cja
You can use Customer Journey Analytics to perform advanced analysis on data generated by Journey Optimizer.
Journey Optimizer stores data in the ÃÛ¶¹ÊÓƵ Experience Platform and with Customer Journey Analytics provides an holistic view of all your journeys, campaigns and offers with automated report distribution and custom visualizations of the data.
After creating your journey in Journey Optimizer, Customer Journey Analytics can ingest data from the platform to start reports and understand the impact of every interaction a customer has with your journeys.
Learn more about Journey Optimizer + Customer Journey Analytics.
ÃÛ¶¹ÊÓƵ Analytics integration-aa
You can leverage all of the ÃÛ¶¹ÊÓƵ Analytics behavioral event data that you are already capturing and streaming into ÃÛ¶¹ÊÓƵ Experience Platform to trigger real time journeys and automate experiences for your customers. This data can also be used to create audiences that can be engaged using Journey Optimizer.
Learn more about Journey Optimizer + Analytics.
ÃÛ¶¹ÊÓƵ Experience Manager Assets integration-assets
Bring marketing and creative workflows together using ÃÛ¶¹ÊÓƵ Experience Manager Assets. Natively integrated with ÃÛ¶¹ÊÓƵ Journey Optimizer, access ÃÛ¶¹ÊÓƵ Experience Manager Assets to store, manage, discover and distributee digital assets. It provides a single, centralized repository of assets that you can use to populate your messages.
ÃÛ¶¹ÊÓƵ Experience Manager Assets can be accessed directly from ÃÛ¶¹ÊÓƵ Journey Optimizer through the left menu Assets section.
Learn more about Journey Optimizer + ÃÛ¶¹ÊÓƵ Experience Manager Assets.
ÃÛ¶¹ÊÓƵ Stock integration-stock
The ÃÛ¶¹ÊÓƵ Stock and ÃÛ¶¹ÊÓƵ Journey Optimizer Email Designer integration plugin provides customers an easy way to navigate, license, and save imagery for use in message authoring.
With ÃÛ¶¹ÊÓƵ Journey Optimizer, you can upload images to your emails directly from ÃÛ¶¹ÊÓƵ Stock and add it to your Assets folder using the Find ÃÛ¶¹ÊÓƵ Stock photos option. In addition, the Find Similar Stock photos option helps you find images that match the content, color, and composition of the asset used in your delivery.
Learn more about Journey Optimizer + Stock.
ÃÛ¶¹ÊÓƵ Intelligent Services integration-intelligent-service
ÃÛ¶¹ÊÓƵ Intelligent Services that are native to Real Time Customer Data Platform allows you to leverage the power of artificial intelligence and machine learning in customer experience use cases. This allows for marketing analysts to set up predictions specific to a company’s needs using business-level configurations without the need for data science expertise.
Customer AI allows brands to create churn or conversion machine learning based scores that will be available as profile attributes in ÃÛ¶¹ÊÓƵ Experience Platform and that can be used to personalize a journey.
ÃÛ¶¹ÊÓƵ Campaign integration-ac
An integration is available if you have ÃÛ¶¹ÊÓƵ Campaign v7 or v8. Use this integration to send emails, push notifications and SMS using ÃÛ¶¹ÊÓƵ Campaign Transactional Messaging capabilities.
Learn more about Journey Optimizer + Campaign.
You can also set up an integration with ÃÛ¶¹ÊÓƵ Campaign Standard to send messages in your journeys.
Learn more about Journey Optimizer + Campaign Standard.
ÃÛ¶¹ÊÓƵ Workfront integration-workfront
Use the ÃÛ¶¹ÊÓƵ Journey Optimizer modules in ÃÛ¶¹ÊÓƵ Workfront to create, read, update, or delete records, or perform a custom API call to the ÃÛ¶¹ÊÓƵ Journey Optimizer API.
An overview of the key step of this integration is available .
Learn more about Journey Optimizer + ÃÛ¶¹ÊÓƵ Workfront in ÃÛ¶¹ÊÓƵ Workfront documentation.
Custom channels integration-custom
If you are using a third-party system to send messages or if you want journeys to send API calls to a third-party system, use custom actions to connect to your journey. For example, you can connect to the following systems with custom actions: Epsilon, Slack, , Firebase, etc.
Custom actions are additional actions defined by technical users and made available to marketers. Once configured, they appear in the left palette of your journey in the Action category. Learn more on this page.
Learn more about custom actions.
External data sources integration-external-systems
Journey Optimizer allows you to configure connections to external systems via custom data sources and custom actions. This allows you, for example, to enrich your journeys with data coming from an external reservation system.
Learn how to use external data sources to define a connection to a third-party system in this section.