Integrations with other solutions integration
With ÃÛ¶¹ÊÓƵ Journey Optimizer, you can easily manage, retain, and export this data to platforms or systems that are part of your technology stack. These integrations help you address your specific use cases, and extend ÃÛ¶¹ÊÓƵ Journey Optimizer functional scope.
ÃÛ¶¹ÊÓƵ Customer Journey Analytics integration-cja
You can use Customer Journey Analytics to perform advanced analysis on data generated by Journey Optimizer.
Journey Optimizer stores data in ÃÛ¶¹ÊÓƵ Experience Platform and with Customer Journey Analytics provides an holistic view of all your journeys, campaigns and offers with automated report distribution and custom visualizations of the data.
After creating your journey in Journey Optimizer, Customer Journey Analytics can ingest data from the platform to start reports and understand the impact of every interaction a customer has with your journeys.
Learn more about Journey Optimizer + Customer Journey Analytics.
ÃÛ¶¹ÊÓƵ Analytics integration-aa
You can leverage all of the ÃÛ¶¹ÊÓƵ Analytics behavioral event data that you are already capturing and streaming into ÃÛ¶¹ÊÓƵ Experience Platform to trigger real time journeys and automate experiences for your customers. This data can also be used to create audiences that can be engaged using Journey Optimizer.
Learn more about Journey Optimizer + Analytics.
ÃÛ¶¹ÊÓƵ Experience Manager integration-aem
As an ÃÛ¶¹ÊÓƵ Experience Manager user, you can combine your workflows with ÃÛ¶¹ÊÓƵ Journey Optimizer. Available use cases are listed below:
Bring marketing and creative workflows together using ÃÛ¶¹ÊÓƵ Experience Manager Assets. Natively integrated with ÃÛ¶¹ÊÓƵ Journey Optimizer, access Assets Essentials or Assets as a Cloud Service to store, manage, discover and distribute digital assets. It provides a single, centralized repository of assets that you can use to populate your messages.
By integrating ÃÛ¶¹ÊÓƵ Experience Manager with ÃÛ¶¹ÊÓƵ Journey Optimizer, you can now seamlessly incorporate your AEM Content Fragments into your Journey Optimizer email content. This streamlined connection simplifies the process of accessing and leveraging AEM content, enabling the creation of personalized and dynamic campaigns and journeys.
Use the Journey Optimizer Asset selector to select and use approved dynamic media renditions within Journey Optimizer. Changes made to assets in ÃÛ¶¹ÊÓƵ Experience Manager are instantly reflected in your Journey Optimizer content, ensuring the most up-to-date versions are always in use without requiring manual updates.
ÃÛ¶¹ÊÓƵ Stock integration-stock
The ÃÛ¶¹ÊÓƵ Stock and ÃÛ¶¹ÊÓƵ Journey Optimizer Email Designer integration plugin provides customers an easy way to navigate, license, and save imagery for use in message authoring.
Learn more about Journey Optimizer + Stock.
ÃÛ¶¹ÊÓƵ Express express
The ÃÛ¶¹ÊÓƵ Express integration in ÃÛ¶¹ÊÓƵ Journey Optimizer allows you to easily access ÃÛ¶¹ÊÓƵ Express’s powerful editing tools while creating content. This integration enables you to resize images, remove backgrounds, crop visuals, and convert assets to JPEG or PNG without needing to switch between solutions.
Learn more about Journey Optimizer + ÃÛ¶¹ÊÓƵ Express.
GenStudio for Performance Marketing
ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive impactful, personalized marketing campaigns that adhere to your brand standards and complies with your enterprise policies. By leveraging ÃÛ¶¹ÊÓƵ AI technology, it provides a comprehensive suite of tools that simplify the complexities of content creation and management so that creatives can focus on innovation.
Learn more about Journey Optimizer + GenStudio for Performance Marketing.
ÃÛ¶¹ÊÓƵ Intelligent Services integration-intelligent-service
ÃÛ¶¹ÊÓƵ Intelligent Services that are native to Real Time Customer Data Platform allows you to leverage the power of artificial intelligence and machine learning in customer experience use cases. This allows for marketing analysts to set up predictions specific to a company’s needs using business-level configurations without the need for data science expertise.
Customer AI allows brands to create churn or conversion machine learning based scores that will be available as profile attributes in ÃÛ¶¹ÊÓƵ Experience Platform and that can be used to personalize a journey.
Learn more about Journey Optimizer + ÃÛ¶¹ÊÓƵ Intelligent Services.
ÃÛ¶¹ÊÓƵ Campaign integration-ac
An integration is available if you have ÃÛ¶¹ÊÓƵ Campaign v7 or v8. Use this integration to send emails, push notifications and SMS using ÃÛ¶¹ÊÓƵ Campaign Transactional Messaging capabilities.
Learn more about Journey Optimizer + Campaign.
You can also set up an integration with ÃÛ¶¹ÊÓƵ Campaign Standard to send messages in your journeys.
Learn more about Journey Optimizer + Campaign Standard.
ÃÛ¶¹ÊÓƵ Workfront integration-workfront
Use the ÃÛ¶¹ÊÓƵ Journey Optimizer modules in ÃÛ¶¹ÊÓƵ Workfront to create, read, update, or delete records, or perform a custom API call to the ÃÛ¶¹ÊÓƵ Journey Optimizer API.
An overview of the key step of this integration is available .
Learn more about Journey Optimizer + ÃÛ¶¹ÊÓƵ Workfront in ÃÛ¶¹ÊÓƵ Workfront documentation.
Custom channels integration-custom
If you are using a third-party system to send messages or if you want journeys to send API calls to a third-party system, use custom actions to connect to your journey. For example, you can connect to the following systems with custom actions: Epsilon, Slack, , Firebase, etc.
Custom actions are additional actions defined by technical users and made available to marketers. Once configured, they appear in the left palette of your journey in the Action category. Learn more on this page.
Learn more about custom actions.
External data sources integration-external-systems
Journey Optimizer allows you to configure connections to external systems via custom data sources and custom actions. This allows you, for example, to enrich your journeys with data coming from an external reservation system.
Learn how to use external data sources to define a connection to a third-party system in this section.