Roles and responsibilities section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer empowers teams to design seamless, personalized customer experiences by tailoring tools and workflows to specific roles. Whether you’re a System Administrator setting up environments and permissions, a Data Engineer managing data structures and integrations, or a Marketer crafting dynamic campaigns and journeys, each role contributes to a cohesive ecosystem. Administrators lay the groundwork by configuring sandboxes, email deliverability, and user access. Data Engineers enable personalization by preparing schemas, datasets, and test profiles, while Marketers bring these capabilities to life by creating audiences, designing multistep journeys, and monitoring performance. Together, these roles transform data into meaningful, real-time customer interactions, ensuring every team member plays a vital part in orchestrating success.
Roles and Responsibilities
Quick Start Guide for ÃÛ¶¹ÊÓƵ Journey Optimizer
Get step-by-step guidance on ÃÛ¶¹ÊÓƵ Journey Optimizer tailored to roles like Administrators, Data Engineers, and Marketers.
Get Started as a Marketer
Learn how marketers can create audiences, personalize content, manage assets, and design customer journeys.
Get Started as a Data Engineer
Discover how data engineers can prepare and manage data, create schemas, and enable personalization in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Get Started as a System Administrator
Find guidance on setting up environments, managing permissions, and optimizing email deliverability for ÃÛ¶¹ÊÓƵ Journey Optimizer.