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Activities section-overview

Imagine designing a journey where every step feels intuitive, personalized, and impactful—this is the essence of Activities within customer journeys. Activities are the building blocks that bring your journey to life, enabling you to orchestrate events, define conditions, and take meaningful actions across channels. From triggering journeys with real-time events to tailoring decisions based on audience behavior, Activities empower you to create experiences that resonate deeply with your customers. Whether you’re sending a timely SMS after a purchase, reacting to a user’s interaction with your message, or seamlessly transitioning profiles between journeys, Activities ensure every touchpoint is purposeful and aligned with your goals. Think of them as the dynamic choreography behind your customer experience strategy.

By leveraging Activities, you can unlock endless possibilities for engagement. For instance, use reaction events to respond instantly to message interactions or condition activities to segment paths based on audience preferences. Need to update profiles with the latest data or connect external systems using custom actions? Activities make these workflows effortless and efficient. Picture a retail campaign where an abandoned cart triggers a personalized email, followed by a discount offer based on audience segmentation—this is the power of Activities in action. Whether you’re optimizing marketing campaigns or enhancing operational workflows, Activities provide the flexibility and precision to meet your objectives while delivering exceptional customer experiences.

Activities in ÃÛ¶¹ÊÓƵ Journey Optimizer

Additional resources