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Log in to your Campaign control instance.

Navigate to Administration > Platform > Enumerations, and select the Event type (eventType) enumeration. Create a new event type, such as “journey-event”. Use the internal name of the event type when writing the JSON file later.

Event types identify the kind of data Journey Optimizer sends to Campaign. Naming it “journey-event” simplifies configuration and ensures clarity.

Disconnect and reconnect to the instance to activate the new event type.

Under Message Center > Transactional message templates, create a new email template based on the event type created earlier.

Design the email template. For example, personalize the email using the profile’s first name and the order number. The first name originates from the �۶���Ƶ Experience Platform data source, while the order number is a field from your Journey Optimizer event. Use the correct field names in Campaign.

If the field names are “customerFirstName” and “orderID” in Journey Optimizer, ensure the Campaign template references these exact names. Any mismatch will cause personalization issues.

Publish your transactional email template.

Create the JSON payload that matches the email template. This payload links the event to the Campaign template using structured data.

{
     "channel": "email",
     "eventType": "journey-event",
     "email": "Email address",
     "ctx": {
          "firstName": "First name",
          "purchaseOrderNumber": "Purchase order number"
     }
}

• Set the channel to “email”.
• Use the internal name of the event type for eventType.
• Replace the email address with a variable label.
• Define personalization fields as variables under ctx.

The ctx object organizes personalization data, connecting Journey Optimizer event fields with placeholders in the Campaign template.

Create a new event in Journey Optimizer and include the “purchaseOrderNumber” field in the event definition.

If the event data uses “orderID” instead of “purchaseOrderNumber”, map the field correctly during setup.

Create a corresponding action in Journey Optimizer for your Campaign template. In the Action type drop-down menu, select �۶���Ƶ Campaign Classic.

Click the Payload field and paste the JSON payload created earlier.

Update the email address and personalization fields to use Variable instead of Constant.

Setting fields to “Variable” ensures dynamic data from Journey Optimizer events populates the email template during execution.

Create a new journey and start with the event created earlier.

Add the action to the journey and map each field to the corresponding field in Journey Optimizer.

Mapping fields links dynamic data from Journey Optimizer to the Campaign template, ensuring each email is personalized for the recipient.

Test the journey.

Trigger a test event with sample data, such as “John Doe” for firstName and “12345” for purchaseOrderNumber, to confirm that email personalization works correctly.

Publish your journey.