Business use cases section-overview
In the ‘Business Use Cases’ section, discover how to transform customer experiences into meaningful interactions by leveraging ÃÛ¶¹ÊÓƵ Journey Optimizer’s powerful journey orchestration capabilities. Here, you’ll find real-world examples and step-by-step guides that showcase how to create personalized, multi-channel messaging journeys, integrate with ÃÛ¶¹ÊÓƵ Campaign for seamless email communication, and engage list subscribers using advanced data configurations. These use cases allow you to connect with your audience at the right moment, using the right channel, and with the right context to drive engagement and business outcomes.
Imagine tailoring a marketing campaign as precisely as crafting a bespoke suit—whether it’s responding to a customer’s purchase behavior with personalized push notifications, leveraging ÃÛ¶¹ÊÓƵ Campaign’s integration to send transactional emails, or reaching out to specific subscriber lists using dynamic data expressions. These use cases are your blueprint to building human-centric journeys that foster loyalty, boost conversions, and scale your brand’s impact. Dive in to unlock the potential of orchestrated, data-driven customer experiences!
Business use cases
Send Multi-Channel Messages
Learn how to create journeys that send personalized email and push messages based on customer reactions and events.
Send Messages Using ÃÛ¶¹ÊÓƵ Campaign v7/v8
Step-by-step guide on integrating ÃÛ¶¹ÊÓƵ Journey Optimizer with ÃÛ¶¹ÊÓƵ Campaign v7/v8 to send transactional email messages.
Send a Message to List Subscribers
Learn how to configure journeys to send messages to subscribers using field groups and expression-based email overrides.