Campaign reports section-overview
Campaign reports in ÃÛ¶¹ÊÓƵ Journey Optimizer are like the command center for your marketing performance, offering a detailed lens into how your campaigns are resonating across channels. From email and SMS to push notifications and web interactions, these reports break down key metrics—like click-through rates, delivery success, and engagement trends—so you can fine-tune your strategies. Each report type serves a unique purpose: email reports reveal delivery and engagement insights, experimentation reports highlight top-performing variants, while direct mail and in-app reports showcase channel-specific performance. Whether you’re optimizing AI-driven rankings or analyzing bounce reasons, these tools empower you to transform raw data into actionable marketing intelligence.
Campaign Reports
Campaign Report: Metrics and Insights
Learn how to access and interpret campaign metrics, such as KPIs, funnel analysis, and engagement insights.
Code-based Campaign Report
Analyze engagement and optimize your campaigns using metrics like decisioning KPIs, ranking strategies, and conversion rates.
Content Card Campaign Report
Evaluate Content card performance using metrics like clicks, displays, and tracked labels.
Direct Mail Campaign Report
Understand sending statistics, delivery status, and errors for direct mail campaigns.
Email Campaign Report Overview
Analyze email performance metrics like delivery, engagement, and bounce reasons to optimize your email strategies.
Experimentation Campaign Report
Evaluate campaign performance and identify the best-performing variants using experimentation KPIs like lift and confidence.
Additional Resources
- In-app Campaign Report - Measure user engagement and performance of In-app messages using metrics like impressions, clicks, and tracked links.
- Push Notification Campaign Report - Track push notification delivery, engagement metrics, and bounce reasons to enhance campaign effectiveness.
- SMS Campaign Report - Track SMS campaign performance with metrics on delivery, engagement, and tracked link performance.
- Web Campaign Report - Analyze engagement with Web content using metrics like impressions, clicks, and tracked URLs.