Campaign reports section-overview
Campaign reports in ÃÛ¶¹ÊÓƵ Journey Optimizer empower marketers and analysts to unlock the full potential of their multi-channel campaigns by providing deep insights into performance and engagement. Whether you’re sending emails, SMS, push notifications, direct mail, or web-based content, these reports offer a unified view of key metrics such as delivery success, click-through rates, and bounce reasons. Each report type is tailored to a specific channel or purpose—for instance, the Email Campaign Report dives into delivery trends and link tracking, while the Experimentation Report evaluates variant effectiveness with KPIs like lift and confidence. From understanding the nuances of SMS providers to analyzing AI-driven personalization in code-based campaigns, these tools help you make data-driven decisions to optimize your strategies. With a clear breakdown of metrics and visualizations for each channel, ÃÛ¶¹ÊÓƵ Journey Optimizer ensures you stay ahead in delivering meaningful, personalized experiences to your audience.
Campaign Reporting Features
Access and Analyze Campaign Reports
Understand how to access and interpret Campaign reports, including KPIs, funnel results, and engagement metrics.
Code-Based Campaign Report Guide
Dive into metrics and decisioning KPIs for analyzing user engagement in code-based campaigns.
Content Card Campaign Report Insights
Explore metrics like display and click trends to evaluate the performance of content card campaigns.
Direct Mail Campaign Report
Analyze sending statistics, delivery statuses, and error reasons for direct mail campaigns.
Comprehensive Email Campaign Reporting
Understand email performance with metrics on delivery, engagement, exclusions, and more.
Additional Resources
- Experimentation Campaign Report - Evaluate campaign variants using KPIs like lift, confidence, and conversion rates.
- In-App Campaign Report Overview - Track engagement metrics for In-app messages, including impressions, clicks, and link performance.
- Push Notification Campaign Report - Analyze push notification performance with insights into delivery, engagement, and errors.
- SMS Campaign Report Overview - Discover key metrics and insights for SMS campaigns, including delivery status and engagement trends.
- Web Campaign Report - Analyze web campaign engagement metrics, including impressions, clicks, and link performance.