Journey reports section-overview
Journey Reports in ÃÛ¶¹ÊÓƵ Journey Optimizer unlock a world of actionable insights, empowering you to analyze customer engagement across channels like email, SMS, push notifications, web, and more. Whether you’re tracking click-through rates in an email campaign, diagnosing delivery errors in direct mail, or measuring in-app message performance, each report is tailored to its respective channel, helping you optimize your strategies. The Journey Canvas ties it all together, offering a visual roadmap of customer interactions. From granular metrics like bounce reasons and tracked link performance to high-level trends in engagement and exclusions, these reports provide the clarity you need to refine and elevate your campaigns. Explore how each report type—whether for emails, SMS, push notifications, or web—offers unique metrics and tools to meet the specific demands of your customer journeys.
Journey Reports
Journey Reports Overview
Discover how Journey Reports provide actionable insights into customer interactions across channels like email, SMS, and web.
Access and Analyze the Journey Report
Explore how to access and interpret data visualizations, KPIs, and metrics for analyzing journey performance.
Code-based Journey Report
Analyze user engagement through tracked metrics like impressions, clicks, and displays in code-based experiences.
Content Card Journey Report
Understand engagement metrics for Content cards, including clicks and link performance.
Direct Mail Journey Report
Analyze the performance of direct mail campaigns with metrics like delivery status and exclusion reasons.
Email Journey Report
Gain insights into email campaign performance, including bounce reasons, click-through rates, and engagement trends.
Additional Resources
- In-app Journey Report - Track user engagement with In-app messages, including metrics like clicks, displays, and dismisses.
- Push Notification Journey Report - Dive into metrics for analyzing the performance and engagement of push notifications within journeys.
- SMS Journey Report - Explore SMS campaign metrics, including delivery rates, bounce reasons, and engagement trends.
- Web Journey Report - Analyze engagement metrics for Web pages, including impressions, clicks, and tracked link performance.