Policies section-overview
In ÃÛ¶¹ÊÓƵ Journey Optimizer, Policies are your blueprint for ensuring data integrity, privacy compliance, and personalized customer experiences. Imagine Policies as the guardrails that help you navigate the complexities of consent management, data governance, and lifecycle operations with confidence. Whether you’re tailoring opt-out preferences to respect individual choices, enforcing strict data governance rules to shield sensitive information, or maintaining pristine data hygiene through lifecycle operations, each policy type serves a distinct purpose. Consent management focuses on honoring customer preferences and privacy regulations, while data governance uses labels and marketing actions to protect sensitive fields across campaigns and journeys. Data lifecycle operations, on the other hand, ensure your data stays clean and compliant over time. Together, these features empower you to build trust and deliver impactful experiences—all within a framework that prioritizes security and respect for your customers’ data.
Policies
Manage Consent and Policies
Learn how to manage opt-out preferences, enforce personalization consent, and implement consent policies to ensure privacy compliance in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Defining and Enforcing Data Governance Policies
Step-by-step guidance on creating and enforcing data governance policies using labels and marketing actions to protect sensitive data and ensure compliance.
Perform Data Lifecycle Operations
Understand how to configure and schedule data lifecycle operations for maintaining data hygiene and adhering to privacy policies in ÃÛ¶¹ÊÓƵ Journey Optimizer.