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Import and manage audiences

Audiences are specific groups of users or customers segmented based on various attributes. These enable advertisers and publishers to collaborate on targeted marketing and personalized experiences for more effective advertising campaigns.

Use this page as your go-to for understanding all the relevant metrics that you can view related to your audiences, as well as the workflow steps to import an audience into ÃÛ¶¹ÊÓƵ Real-Time CDP Collaboration.

What you’ll find on this documentation page:

Import audiences into Real-Time CDP Collaboration import-audiences

Before you can share audiences with collaborators and run overlap calculations, the audiences need to be imported into Real-Time CDP Collaboration. To import audiences, follow the workflow steps in the section below.

From the My audiences tab, select the Plus + symbol, and select Audience.

Select data connection select-data-connection

A data connection is the source of data from where you are importing audiences into Real-Time CDP Collaboration. For the first release of Real-Time CDP Collaboration, the only supported data connection is ÃÛ¶¹ÊÓƵ Experience Platform.

Any settings such as identity mapping or scheduling that you configure for your data connection are applied to all the audiences imported from this data connection.

Select data source

In this step, you will choose the source of your audience data. The available sources include:

Select sandbox

After selecting ÃÛ¶¹ÊÓƵ Experience Platform as data source, you must select the sandbox which includes the audiences that you will be importing.

Select Next after you selected the desired sandbox.

Governance policy and enforcement actions governance-policy-and-enforcement-actions

Next, you must make sure that the correct marketing actions are set on the imported data. You are also required to provide consent for data imported from Real-Time CDP to be used for data collaboration.

Use marketing actions to control which audience data to import into Real-Time CDP Collaboration from Experience Platform. The Data Collaboration marketing action supports C4, C5 and C9 data usage labels. The Data Science marketing action supports the C9 data usage label.

Read more about the C4, C5, and C9 data usage labels.

Read more about data usage labels in the Experience Platform documentation:

Provide details

Next, provide a name and a description for you to recognize this data connection in the future.

Map fields map-fields

In the map fields step, you can select how any identity fields for the profiles brought in from the data connection should map to the match keys that you selected in your organization.

Source fields indicate how the identities are referred to in the source where you are importing data from.

Target fields indicate how the identities are referred to in Real-Time CDP Collaboration. The values that you can select here correspond to the match keys that you set up in the company onboarding workflow.

Use the Apply transformation option when you are importing non-hashed fields from your source. In this case, Real-Time CDP Collaboration will apply the hashing and transform the fields. The hashing almorithm used by ÃÛ¶¹ÊÓƵ is SHA256.

Add as many mapping pairs as you need and select Next to proceed to the next step.

Schedule schedule

Schedule when to start and end populating and refreshing the audiences. The audience membership will be refreshed according to this schedule.

Select the refresh rate for the audiences. Available options are between one and six-day refresh rates.

Select audiences select-audience

After selecting the audience source, you will choose specific audiences to include. Use the search and filter options on the page to find the relevant audiences from your selected data source.

Review

Review all the configurations and settings before finalizing the audience addition. Ensure all details are correct and select Complete to finalize the process.

View audiences dashboard view-audiences-dashboard

After importing audiences into Real-Time CDP Collaboration, you can get information about them in a dashboard view. The default view in the My audiences page displays all audiences currently imported by your organization into Real-Time CDP Collaboration.

You can view the following relevant information about each audience:

Select Manage data connections to view and edit all data connections that you have set up.
Select the elipsis and Delete to remove the audience.
Select the elipsis and Edit categories to add different category tags to the audience. Get more information in the categories section below.
Select the audience name to inspect or edit individual audiences.

View individual audiences view-individual-audiences

The audience view reveals further information about your audience.

Metrics that you can view in this screen are described below:

You can use two further controls on the page to edit or remove audiences:

Further information about the audience is available and partially editable in widgets below:

Identities identities

This section indicates the number of profiles present in the audience with any of the identities that you specified when importing the audiences. The section also contains an identity breakdown so you can tell which identities make up the most of the audience population.

Categories categories

For easy audience organization, filtering, and retrieval, you can tag your audiences. You can tag an audience with multiple categories and then you can use these category tags to filter your desired audiences in the discover product area, when running audience overlap reports.

Connection access connection-access

Select if the audience should be private to you, or usable and discoverable in connections. The three available options are:

IMPORTANT

Regardless of access status (public, private, or custom), the population of any audience contributes to the All audiences population in the Audience Discovery overlap analysis view.
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Audience availability for use in projects with collaborators differs based on the connection access setting. You can always change the connection access from private to public, but you cannot change that setting back once an audience is shared with collaborators.

Metadata visibility metadata-visibility

Indicates which of the audience metadata information is visible to other organizations before they connect with your organization or within different project views.

Show identity count: This setting controls whether your partner can view identity counts for your audiences when viewing overlap reports in the discovery tab.

Show audience overlap %: When set to true, collaborators are able to discover overlap percentages between their audiences and the audience that belongs to you. For example, in the recording below, the audience agora-advertiser-aud3 has this configuration set to true and a collaborator can view overlap percentages with that audience. The audience agora-advertiser-aud1 has this setting set to false, so the collaborator cannot view overlap percentages.

Next steps

After importing audiences, use the Connect section to discover publishers to connect with and start collaborating on projects.