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DocumentationReal-Time Customer Data Platform Collaboration

Discover overlaps and compare audiences

Last update: Thu Apr 03 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
AVAILABILITY
ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platform (CDP) Collaboration is available to United States customers at this time, with global availability coming soon. Real-Time CDP Collaboration is currently unavailable to customers with . Contact your ÃÛ¶¹ÊÓƵ representative for more information. Learn how to get started.
IMPORTANT
The Discover workspace is only available if the Audience discovery use case was enabled during the connection proccess. For more information about use cases, refer to the manage projects guide.

After creating a project within a collaboration space between an advertiser and a publisher, you can now compare your audiences against your collaborator’s audiences. This way, you can discover overlaps between audiences and get insights broken down by match keys or identities. This helps advertisers decide which audiences to share with publishers for activation.

IMPORTANT
Any data sketches that are not updated or refreshed will be deleted after 7 days. When this happens, the figures displayed in the various overlap reports on this page go to zero and audience sharing becomes unavailable for these expired audiences. Data sketches are refreshed automatically for audiences with an active refresh schedule.

Discover overlaps

The match keys used to discover and compare audiences are set when you connect with a publisher. To change the overlap percentages indicated in preparation for running campaigns, you can remove match keys, but you cannot add new match keys at this point. To do that, head to the connection settings between the collaborators.

Edit match keys screen

Prerequisites prerequisites

To fully utilize the functionality in the Discover tab of the Collaborate workflow, you have already:

Once the prerequisites noted above are met, you can start exploring and comparing the overlap between your and your collaborator’s audiences.

Compare audiences compare-audiences

Use the compare audiences card to get rich information about the overlap between your and your collaborator’s audiences. You can select to compare any of the following audience combinations:

  • One of your audiences against one of your collaborator’s audiences
  • One of your audiences against all of your collaborator’s audiences
  • All your audiences against one of your collaborator’s audiences
  • All your audiences against all of your collaborator’s audiences

The information displayed relates to:

Metric
Description
Identity count (yours)
The number of profiles with a selected identity that are part of your selected audience.
Identity count (your collaborator)
The number of profiles with a selected identity that are part of your collaborator’s selected audience.
Overlapping identities
The number of profiles with a selected identity that are present both in your and your collaborator’s audience.
Overlap percentage
The percentage of profiles overlapping between your and your collaborator’s selected audience.
Identities breakdown by match key
Based on the match keys you and your collaborator agreed on for the project, view the composition of the identities in the overlap calculations by individual match keys.
TIP
The overlap percentage figure may not be always available for all audiences. The visibility of the overlap percentage indicator depends on the setting that your collaborator chose for an audience in the metadata visibility section.

Relevant audiences relevant-audiences

The Relevant audiences view in the Discover module provides a curated list of the top five audiences based on overlap percentage. This feature helps you quickly identify the audiences with the highest overlap with your current data, enabling you to target your campaigns more effectively.

  • Identity count is the publisher’s audience size.
  • Overlapping identities represents the overlap between the recommended publisher audience and all advertiser audiences.
  • Overlap % represents the number of overlapping identities divided by the size of all advertiser audiences.

Relevant audiences view

Discover overlaps discover-overlaps

Discover overlaps with different audiences view

Get extensive information about any of your collaborator’s audiences and view overlap information comparing these audiences against either your entire population count across all your audiences, or against specific audiences of yours.

TIP
Some of the numbers indicated in the screenshot may not be always available for all audiences. Their visibility depends on the setting that your collaborator chose for an audience in the metadata visibility section.

Next steps

After exploring and discovering the desired audiences, it’s time to share the audiences that should be used in the campaigns with the publisher.

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