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DocumentationReal-Time Customer Data Platform Collaboration

Discover overlaps and compare audiences

Last update: Mon Jun 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
AVAILABILITY
ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platform (CDP) Collaboration is available to United States, Australia, and New Zealand customers at this time, with global availability coming soon. Contact your ÃÛ¶¹ÊÓƵ representative for more information. Learn how to get started.
IMPORTANT
The Discover workspace is only available if the Audience discovery use case was enabled during the connection proccess. For more information about use cases, refer to the manage projects guide.

After creating a project, you can compare your audiences against your collaborators. This helps you identify relevant audiences for campaigns and decide which ones to send to publishers for activation.

IMPORTANT
Any data sketches that are not updated or refreshed will be deleted after 7 days. When this happens, the figures displayed in the various overlap reports on this page go to zero and audience sharing becomes unavailable for these expired audiences. Data sketches are refreshed automatically for audiences with an active refresh schedule.

The match keys used to discover and compare audiences are set up during the connection process. Match keys are use to calculate the overlap between your audiences, and can toggled on and off. To edit the match keys, select the Edit match keys option. This

The Dicover tab workspace, showcasing the Audience insights.

The Edit match keys dialog opens, where you can toggle off the match keys that you don’t want to use. Select Save to save your changes.

The Edit match keys dialog in the Discover workspace.

Prerequisites prerequisites

To begin using the Discover tab within your project, you should have:

Once these prerequisites are met, you can start exploring and comparing the overlap between you and your collaborator’s audiences.

Compare audiences compare-audiences

Use the compare audiences section to get rich information about the overlap between your and your collaborator’s audiences. To change the audience selection, use the dropdown selector at the top of the Compare audiences section. You can select one or all of your audiences and one or all of your collaborator’s audiences to compare against each other.

The Discover workspace with the audience selector highlighted in the Compare audiences section.

In the compare audiences section, you can see the following metrics, which are based on the match keys that you and your collaborator agreed on for the project:

Metric
Description
Identity count (yours)
The number of unique IDs within your selected audience(s).
Identity count (your collaborator)
The number of unique IDs within your collaborator’s audience(s).
Overlapping identities
The number of unique IDs that are present in both your and your collaborator’s audiences.
Overlap %
The percentage of profiles overlapping between your and your collaborator’s selected audience.
Identities breakdown by match key
The breakdown of identites for each match key chosen in the project, based on the select audiences for each collaborator.
TIP
The overlap percentage figure may not be always available for all audiences. The visibility of the overlap percentage indicator depends on the setting that your collaborator chose for an audience in the metadata visibility section.

Relevant audiences relevant-audiences

The Relevant audiences section in the Discover tab provides a curated list of the top five audiences based on the overlap percentage between the your collaborator’s audience, and all your audiences. This feature helps you quickly identify the audiences with the highest overlap, enabling you to target your campaigns more effectively. Switch between the relevant audiences using the page selectors in the top right of the section.

The Discover workspace with the Relevant audiences section highlighted.

NOTE
The visibility of your collaborator’s audiences depends on the setting that your collaborator chose for an audience in the metadata visibility section. If your collaborator has set all audiences to private, this section will not display any audiences.

The Relevant audiences section displays the following information for each recommended audience:

Metric
Description
Identity count
The name unique IDs within the audience.
Overlapping identities
The number of unique IDs that overlap between the recommended audience and all your audiences.
Overlap %
The percentage of overlapping identities between the recommended audience and all your audiences.
Audience categories
The categories your collaborator has assigned to the audience.
Match keys
The match keys your collaborator selected for the audience.
NOTE
The visibility of your collaborator’s audiences depends on the setting that your collaborator chose for an audience in the metadata visibility section. If your collaborator has set all audiences to private, this section will not display any audiences.

Discover overlaps discover-overlaps

Discover overlaps to get insights into how your audiences compare against your collaborator’s audiences. By default, this section compares all of your audiences against each of your collaborator’s audiences. Use the pagination control at the bottom of the section to navigate through the available audiences.

The Discover workspace with the Discover overlaps section highlighted.

NOTE
The visibility of your collaborator’s audiences depends on the setting that your collaborator chose for an audience in the metadata visibility section. If your collaborator has set all audiences to private, this section will not display any audiences.

To change your audience selection, select Change audience.

The Discover workspace with the Change audience option highlighted.

The Change audience dialog opens, where you can a specific audience to compare against your collaborator’s audiences. Select the desired audiences, or clear your selections to select all audiences, and then select Save.

The Change audience dialog in the Discover workspace.

Once you’ve selected the desired audiences, the Discover overlaps section displays the following information for each audience:

Metric
Description
Identity count
The name unique IDs within the audience.
Overlapping identities
The number of unique IDs that overlap between the recommended audience and all your audiences.
Overlap %
The percentage of overlapping identities between the recommended audience and all your audiences.
Audience categories
The categories your collaborator has assigned to the audience.
Match keys
The match keys your collaborator selected for the audience.

Next steps

After exploring and discovering the desired audiences, it’s time to activate the audiences that should be used in the campaigns.

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