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Activate audiences

Audience activation allows you activate audiences for use in campaigns. Activation can be done by either collaborator depending on the audience activation settings configured in the connection. After you discover the best audiences for your campaign, activate the audiences to make them available for use. When you activate an audience, it is sent to your collaborator’s pre-configured destination, such as ÃÛ¶¹ÊÓƵ Experience Platform, where it becomes available for use in campaigns. For more information about setting up destinations, refer to the destinations overview guide.

Activate new audiences activate-new-audiences

To start activating audiences, navigate to the Activate tab in your project workspace.

IMPORTANT

Before you can activate an audience, your collaborator must configure a destination. When you activate an audience, it is automatically sent to your collaborator’s configured destination. If no destination is set up, you cannot activate audiences.

Select the add icon ( ), or the Activate audience option if no previous audiences have been sent for activation.

The activate audiences workflow opens, where you can select the audience that you want to send to your collaborator. Use the dropdown to select an audience, or search for a specific audience. To see more information about the audiences before making your select, select Browse audiences

In the Browse audiences, you can see the Identity count, Overlapping identities, and Overlap % for each audience.

Select the audience that you want to activate in campaigns, and then select Save. The audience is now, displayed and you can see the Identity count, Overlapping identities, and Overlap % for the selected audience.

Edit match keys edit-match-keys

Next, you can edit the audience’s match keys by selecting Edit match keys within the select audience. These options are inherited from your match key selections when the connection between collaborators was initially set up. You can remove match keys that were selected if they don’t apply to a specific campaign, but you cannot add new match keys.

The Edit match keys dialog opens, where you can toggle off the match keys that you don’t want to use. Select Save to save your changes.

Set audience refresh frequency set-audience-refresh-frequency

Finally, set the desired frequency and date range for the audience to refresh. In the current release, the only supported frequency option is Once. The Once frequency means the audiences are activated a single time and are not refreshed. The Date option is auto-populated with the current date.

When satisfied with your selections, select Activate to complete the workflow.

Activate dashboard activate-dashboard

In the Activate tab, you can view all audiences sent to your collaborator, as well as all audiences your collaborator has activated to your destination.

View sent audiences view-sent-audiences

In the Sent audiences to collaborator section, all the audiences you’ve sent will be listed. Currently, audiences are automatically sent to your collaborator’s configured destination after you’ve sent them. In your collaborator’s view, these audiences are displayed in the Activated audiences section.

Within each sent audience, you can see the following metrics:

View activated audiences view-activated-audiences

In the Activated audiences section, you can see all the audiences that have been activated to your destination.

Within each activated audience, you can see the following metrics:

Delete sent audiences delete-sent-audiences

You can delete sent audiences that you no longer want to activate. When you delete a sent audience, it is removed from the Sent audiences to section, and it will no longer be activated to your collaborator’s destination.

To delete a sent audience, select the Delete icon ( ) next to the audience in the Sent audiences to section.

A confirmation dialog opens, asking you to confirm the deletion. Select Delete to confirm.

Next steps next-steps

After activating audiences and running campaigns, work with the ÃÛ¶¹ÊÓƵ enablement and engineering team to upload measurement data and view the corresponding measurement reports.