Share audiences
As an advertiser, learn how to share audiences with your publishers so they can run campaigns. If your collaboration has enabled the Discover audiences use case, start by running overlap reports in the Discover tab to identify the best audiences for sharing.
Share new audiences
To start sharing audiences, navigate to the Share tab in your project workspace. Only advertiser organizations can share audiences for campaigns. In this tab, you can review and manage shared audiences.
Select the Plus symbol (+), or the Share audience option if no previous audiences have been shared, to begin the audience sharing process.
A new panel appears, where you can select the audiences that you want to share with your collaborator.
Select audiences to share
In the audience selection window, you can search for specific audiences to share by entering the audience name in the search bar. Select Browse audiences and use the available sorting options to find the exact audiences you need.
Edit match keys and set targeting options
After selecting the desired audiences to share, you can now select other configuration options for the sharing activity.
Select Edit match keys to indicate which match keys should be used for the identities in the audience. These options are inherited from the settings that were selected when the connection between collaborators was initially set up. You can remove match keys that were selected at that point if they don’t apply to this specific campaign, but you cannot add new match keys at this point.
For each audience, select whether you would like the members of that audience to be targeted or suppressed in the campaign. Suppressed profiles will specifically not be part of the audience activated by the publisher.
Set audience refresh frequency and interval
Finally, set the desired frequency and date range for the audience refresh. The currently supported modes for audience refresh are Once and Daily.
When selecting Once, the audience membership is not refreshed throughout the duration of a campaign. When selecting Daily, the audience membership is refreshed once per day throughout the duration of a campaign.
When satisfied with your selections, select Share to complete the workflow.
View currently shared audiences
In the Sharing tab, you can view the audiences that are currently being shared between the collaborators, grouped together in audience sharing activities.
Within each audience sharing activity, you can get information about each shared audience.
The page also provides controls for you to Pause sharing and Edit audiences.
Edit audiences edit-audiences
Select Edit audiences to change which audiences are shared in an audience sharing module, as well as to change several configurations related to how audiences are being shared.
Next steps
After the publisher receives the shared audiences, they will now activate them in digital advertising campaigns.