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Manage creative bundles

Last update: Fri Aug 15 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Bundles are groups of creatives that you can add to an experience as one unit. After you create a bundle container, you can attach creatives to the bundle. Standard display bundles can contain only standard display ads, standard video bundles can contain only standard video ads, and dynamic display bundles can contain only dynamic display ads. You can override the landing pages, impression-tracking tags, and click-tracking tags for all creatives within a bundle that鈥檚 assigned to an experience from within the experience decision tree, without affecting the base creatives.

Creative rotates through the creatives in the bundle as specified for each experience to which the bundle is assigned. You can optionally allow Creative to optimize the ad elements for any experience based on performance using algorithmic ad rotation, which is powered by 蜜豆视频 Sensei.

To enable the optimization of ad elements across bundles in an ad experience, each bundle can include only one of each [creative size or duration + language] combination. For example, if a bundle includes one 250x250 creative with a default language of 鈥淔rench,鈥� then you can鈥檛 add a second 250x250 creative with a default language of 鈥淔rench.鈥� If you have multiple creatives of the same size in the same language, then add them separately to the experience.

Creatives that are attached to bundles are still available as individual creatives. You can add a single creative to multiple bundles. If you edit any settings for a creative that鈥檚 attached to a bundle, then the changes are propagated to the bundle. However, any custom landing pages, impression-tracking tags, and click-tracking tags configured for the creative within an experience are always used for the experience.

Create a bundle for a creative library

You can attach a creative to multiple bundles.

  1. In the main menu, click Creative > Creative Libraries.

  2. Click the library name.

  3. Click the Bundles tab.

  4. In the upper right, click Create > Bundles > Bundle.

  5. Enter a unique Bundle Name and the Bundle Type: Standard Display (for standard display creatives), Dynamic Display (for dynamic display creatives), Standard Video (for standard video creatives).

  6. Click Create.

List the creatives in a bundle

  1. In the main menu, click Creative > Creative Libraries.

  2. (Optional) Customize the view to include specific libraries.

  3. Click the library name.

  4. Click the Bundles tab.

  5. Click the bundle card or row to view all creatives in the bundle.

Duplicate bundles

  1. In the main menu, click Creative > Creative Libraries.

  2. (Optional) Customize the view to include specific libraries.

  3. Click the library name.

  4. Click the Bundles tab.

  5. Select the bundles to duplicate:

    • To duplicate a single bundle:

      • In card view, click 鈥� next to the bundle name, and then click Duplicate.

      • In table view, hold the cursor over the row and click Duplicate.

    • To duplicate one or more bundles, select the check box for each bundle that you want to duplicate. In the bulk actions toolbar, click Duplicate.

      To select all rows, select the global check box in the upper left.

    The new bundles are named <original name> (copy) # 1 (or the next number in the sequence). For example, if you make two duplicates of 鈥淭est bundle,鈥� then the duplicates are named 鈥淭est bundle (copy) # 1鈥� and 鈥淭est bundle (copy) # 2.鈥�

Edit a bundle name

Changes to a bundle name are propagated across all associated experiences.

  1. In the main menu, click Creative > Creative Libraries.

  2. Click the library name.

  3. Click the Bundles tab.

  4. Select the bundle:

    • In card view, click 鈥� next to the library name, and then click Edit.

    • In table view, hold the cursor over the row and click Edit.

  5. Edit the Bundle Name.

    The Bundle Name must be unique.

  6. Click Update.

Attach creatives to a bundle

You can attach existing standard display creatives to a standard display bundle, standard video creatives to standard video bundles, and dynamic display creatives to a dynamic bundle. Attaching a creative to a bundle makes the creative available in all experiences to which the bundle is assigned. Each bundle can include only one of each [creative size or duration + language] combination.

NOTE
You can also attach creatives to bundles from the Standard Ads and Dynamic Ads views.

Attach creatives to a bundle from the Bundles list

  1. In the main menu, click Creative > Creative Libraries.

  2. (Optional) Customize the view to include specific libraries.

  3. Click the library name.

  4. Click the Bundles tab.

  5. Select the bundle:

    • In card view, click 鈥� next to the bundle name, and then click Attach Creatives.

    • In table view, hold the cursor over the row and click Attach Creatives.

    Each creative that鈥檚 eligible for the bundle type is listed in the right frame. Creatives that are already attached to the bundle are listed but not selectable.

  6. (Optional) Switch between the default table view and a card view of the available bundles by clicking Card view to open the card view or Table/list view to return to the table view.

  7. In the right frame, select the check box next to each creative to attach to the bundle, and then click Attach Creative to Bundle.

Attach creatives to a bundle from the bundle鈥檚 creative list

  1. In the main menu, click Creative > Creative Libraries.

  2. (Optional) Customize the view to include specific libraries.

  3. Click the library name.

  4. Click the Bundles tab.

  5. Click the bundle card or row to view all creatives in the bundle.

  6. In the upper right, click Attach Creatives.

  7. In the right panel, select the check box for each creative you want to attach.

  8. Click Attach Creatives to Bundle.

Detach creatives from a bundle bundle-detach-creatives

Detaching a creative from a bundle removes the association between the two, so that the creative is no longer used for experiences that target the bundle.

Detaching a creative from the bundle doesn鈥檛 delete the creative from the Creatives tab in your creative library.

  1. In the main menu, click Creative > Creative Libraries.

  2. (Optional) Customize the view to include specific libraries.

  3. Click the library name.

  4. Click the Bundles tab.

  5. Click the bundle card or row to view all creatives in the bundle.

  6. Select the creatives to detach from the bundle:

    • To detach a single creative:

      • In card view, click 鈥� next to the creative name, and then click Detach.

      • In table view, hold the cursor over the row and click Detach.

    • To detach one or more creatives, select the check box for each creative you want to detach. In the bulk actions toolbar, click Detach.

      To select all rows, select the global check box in the upper left.

Preview a single creative in a bundle

You can preview a creative as viewers will see it, including hyperlinks.

  1. In the main menu, click Creative > Creative Libraries.

  2. (Optional) Customize the view to include specific libraries.

  3. Click the library name.

  4. Click the Bundles tab.

  5. Click the bundle card or row to view all creatives in the bundle.

  6. Select the creative:

    • In card view, click 鈥� next to the creative name, and then click Preview.

    • In table view, hold the cursor over the row and click Preview.

  7. (Optional) To resize the image within the screen, select an option in the Zoom list, from 10% to 100% of the image size.

  1. (Optional) To open the landing page for the creative, click the creative.

  1. (Optional) To download the creative, click Download .

    The file is downloaded according to your browser鈥檚 normal procedure.

Preview all creatives in a bundle

  1. In the main menu, click Creative > Creative Libraries.

  2. Click the library name.

  3. Click the Bundles tab.

  4. Select the bundle:

    • In card view, click 鈥� next to the bundle name, and then click Preview.

    • In table view, hold the cursor over the row and click Preview.

  5. (Optional) To filter the creatives by language, select an option in the Language list, and then click Preview in the upper right of the preview.

  6. (Optional) To filter the creatives by size, select an option in the Size list, and then click Preview in the upper right of the preview.

  7. (Optional) To resize the images within the screen, select an option in the Zoom list, from 10% to 100% of the image size.

  8. (Optional) To open the landing page for a creative, click the creative.

  1. (Optional) To share a demo URL so that other people without a login to Creative can preview the creatives:

    1. Click Share in the upper right of the preview.

    2. In the Share Demo URL dialog, click Copy to copy the URL to your clipboard so that you can share it with someone else.

Delete bundles

You can delete bundles that aren鈥檛 assigned to a live experience. If a bundle is assigned to a live experience, then remove the bundle from the decision tree for the experience before you continue.

  1. In the main menu, click Creative > Creative Libraries.

  2. (Optional) Customize the view to include specific libraries.

  3. Click the library name.

  4. Click the Bundles tab.

  5. Select the bundles to delete:

    • To delete a single bundle:

      • In card view, click 鈥� next to the bundle name, and then click Delete.

      • In table view, hold the cursor over the row and click Delete.

    • To delete one or more bundles, select the check box for each bundle you want to delete. In the bulk actions toolbar, click Delete.

      To select all rows, select the global check box in the upper left.

  6. In the confirmation message, click Delete.

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