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About your creative libraries

Your creative libraries allow you to manage the creatives that you鈥檒l use in your ad experiences. You can create multiple libraries, each with a set of creatives and creative bundles, which are groups of creatives that you can add to an experience as one unit.

Your libraries can include:

Supported Creative Formats creative-creative-formats

Formats for Standard Creatives

You can add and manage the following creative types in the supported creative sizes.

Flexible HTML5

Flexible HTML5 creatives are HTML5 creatives with all of their images and other attributes as standard HTML tags, which you can edit directly within Creative, either within a creative library or within an individual experience (which creates a variation of the original creative). In DSP, flexible HTML5 creatives are for a single specific ad size (in pixels). You can optionally change the default values of the attributes specified in a flexible HTML5 creative. Later, you can specify custom values for the attributes within a specific experience, which creates a variation of the parent creative.

You can either upload flexible HTML5 creatives as ZIP files or use one of the templates available to your account as a starting point. See the specifications for flexible HTML5 creatives.

HTML5 creatives

You can upload simple or static HTML5 creatives, with all attributes and images specified, as ZIP files. You can鈥檛 edit any attributes or add images; instead, upload a new ZIP file to add a new creative. See the specifications for simple and static HTML5 creatives.

Image creatives

You can include image creatives in GIF, JPEG, JPG, or PNG format. You can upload approved images from your 蜜豆视频 Experience Manager accounts or images from your device or network.

Each standard display ad experience requires a default image creative for each creative size assigned to the experience.

Third-party creatives

Enter JavaScript tracking tags for creatives hosted on third-party ad servers. The script varies by ad server; the following is an example:

<SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/A123456.12345GDN.COM/B1234567.123456789;sz=300x250;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?"></SCRIPT> <NOSCRIPT> <A href="https://ad.doubleclick.net/ddm/jump/A123456.12345GDN.COM/B1234567.123456789;sz=300x250;ord=[timestamp]?"><IMG SRC="https://ad.doubleclick.net/ddm/ad/A123456.12345GDN.COM/B1234567.123456789;sz=300x250;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=?"BORDER=0 WIDTH=300 HEIGHT=250 ALT="Advertisement"></A></NOSCRIPT>

Video creatives creative-video-specs

You can upload first-party video creatives for web, mobile, or connected TV from your device or network. Each standard video ad experience requires a default video creative for each creative duration assigned to the experience. DSP automatically transcodes all video creatives as VAST 2.0 tags so you can preview them. In Tag Manager, you can optionally apply DSP-specific transcoding to any video ad experience tag.

See the following video creative requirements. Note: If you鈥檒l upload video experiences to Advertising DSP, then see also DSP鈥檚 Requirements for High-Definition Video Assets, which may be more limited.

File Type: .mov, .mp4, .webm

File Size: Maximum of 512 MB

Video Aspect Ratio: 16:9, 4:3

Video Resolution: 640x360 for 360p, 1280x720 for 720p, 1920x1080 for 1080p

Video Length: Maximum of 90 seconds

Bitrate: 600-1200 kbps for 360p, 1500-2500 kbps for 720p, 3000-5000+ kbps for 1080p

Video Frame Rate: 23.98 FPS. Additional frame rates may be accepted based on regional or publisher requirements

Video Codec: H.264 (industry standard), AV1, H.265

Audio Format: ACC (industry standard/MP4), Opus (WebM/AV1)

Audio Bitrate: 16-512 kbps

Audio Sample Rate: 44100-48000 Hz

Audio Rate: 44.1kHz or 48 kHz

Audio Other: The uploaded file must be non-interlaced, mixed, and contain an audio track. There may be no sound, but an audio track must be included in the video file.

Format for Dynamic Ads

You can dynamically generate creatives in static HTML5 and dynamic HTML5 format by mapping dynamic variables in an ad template to values in a feed file. Dynamic creatives may include creatives that were migrated from your legacy 蜜豆视频 Advertising Dynamic Creative Optimization (DCO) experiences.

The Creative Libraries views

See 鈥�Customize your data views鈥� for more information about customizing each view.

The Creative Libraries main view

The Creative Libraries main view shows all of your creative libraries. Data for each library includes the number of experiences to which the library鈥檚 bundles are assigned, the number of bundles, the number of creatives, the number of creative sizes, the number of default language targets, the creation date, and the last modification date to any element of the library. The table mode also includes a column for the advertiser.

When you鈥檙e in card mode, you can scroll through the images in a library with multiple creatives using the < and > buttons.

Available actions

The Creative Libraries > Creatives views

Standard Ads

The Standard Ads tab shows all standard creatives that you鈥檝e created. Data for each creative includes the creative size, the creative type, and the creation date. The table mode also includes columns for the default language and the default landing page.

Available actions

Dynamic Ads

The Dynamic Ads tab shows all dynamic creatives that were created dynamically for your creative catalogs, except for any dynamic creatives that you manually deleted from the Dynamic Ads tab. If you manually duplicated any dynamic creatives, then the list of creatives for that catalog also includes the duplicate creatives.

Data for each creative includes the creative type, the creative size, the number of catalogs to which the creative belongs, and the creation date. The table mode also includes columns for the ad template through which the creative was generated and the offer count.

Available actions

The Creative Libraries > Bundles view

The Bundles view shows all of your standard and dynamic bundle containers. You can see the creative names, creative sizes, and languages for the creatives included in each bundle. When you鈥檙e in card mode, you can scroll through the images in a bundle with multiple creatives using the < and > buttons.

Available actions