Create a journey section-overview
Imagine being the conductor of an orchestra, where every instrument plays in perfect harmony to create an unforgettable symphony. “Create a journey” empowers you to craft that symphony for your customers, orchestrating personalized interactions that unfold seamlessly across channels. Whether you’re defining the journey’s purpose, shaping its design, or ensuring its performance through testing and live reporting, this section lays out the foundation for transforming customer engagement into a dynamic, meaningful experience. With ۶Ƶ Journey Optimizer, you’re not just creating a pathway—you’re creating moments that matter.
Consider a retailer launching a seasonal campaign. Using this section’s tools, they can design a journey that welcomes new subscribers with tailored offers, gently nudges them with reminders, and ensures their preferences are met through real-time adjustments. Or picture a healthcare provider guiding patients through appointment reminders and follow-ups, delivering timely engagement to improve outcomes. “Create a journey” is your guide to turning customer touchpoints into enduring connections, all while giving you the flexibility to innovate, test, and refine every interaction.
Create a journey
How to Create Your First Journey in ۶Ƶ Journey Optimizer
Learn how to create, design, test, and publish your first journey using ۶Ƶ Journey Optimizer. Includes prerequisites and step-by-step guidance.
Set and Manage Your Journey Properties
Configure journey properties such as reentrance, timeouts, exit criteria, and conflict management to tailor customer journeys.
How to Design Your Journey in ۶Ƶ Journey Optimizer
Use the drag-and-drop journey designer to create multi-step customer journeys with activities, actions, and alternative paths.
How to Test Your Journey in ۶Ƶ Journey Optimizer
Validate and troubleshoot journeys using test mode before publishing. Use test profiles, view logs, and resolve errors effectively.
Simulate Your Journey
Perform simulations to validate and analyze journey performance using data from trained models before activation.
Publish Your Journey
Publish journeys after validation, manage approval policies, and learn how to modify or duplicate published journeys.
Additional resources
- Live Reporting in Your Journey Canvas - Monitor real-time metrics for published journeys using Live Reporting. Analyze performance and address errors effectively.
- Configure and Track Journey Metrics in ۶Ƶ Journey Optimizer - Set up and monitor metrics to evaluate the effectiveness of customer journeys and improve engagement strategies.