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Journeys section-overview

Imagine transforming scattered customer interactions into a seamless, personalized journey that unfolds in real-time—this is the power of ÃÛ¶¹ÊÓÆµ Journey Optimizer’s Journey Designer. With its intuitive drag-and-drop canvas, marketers and journey practitioners can orchestrate multi-step, cross-channel experiences tailored to individual profiles. From triggering welcome emails to sending time-sensitive offers, it streamlines engagement and drives measurable outcomes like higher conversion rates and customer retention.

Think of Journey Designer as the conductor of a symphony—each event, condition, and action is an instrument playing in harmony to deliver the right message at the right time. For example, you can set up a journey where a user’s sign-up event triggers a welcome SMS, followed by personalized email offers based on their preferences. Simply define audiences, configure activities, and let the platform handle orchestration. With built-in analytics and AI-driven optimizations, ÃÛ¶¹ÊÓÆµ Journey Optimizer empowers you to turn complex workflows into effortless experiences while unlocking new opportunities for growth and innovation.

Journeys Overview

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Introduction to Journeys

Learn ÃÛ¶¹ÊÓÆµ Journey Optimizer, and its use cases.

Learn more

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Create and Optimize Customer Journeys

Step-by-step guidance on designing, testing, publishing, and monitoring customer journeys for personalized engagement strategies.

Learn How to Create Journeys

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Manage and Optimize Your Journeys

Discover tools and strategies for filtering, organizing, and optimizing customer journeys, including AI-driven send-time optimization and troubleshooting tips.

Manage Your Journeys

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Activities: Building Blocks for Journeys

Explore the various activities available for journey orchestration, such as events, conditions, actions, and profile updates, with practical use cases and best practices.

Discover Activities

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Build Advanced Expressions

Master the Advanced Expression Editor for creating dynamic expressions to customize and optimize customer journeys.

Start Building Expressions

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Explore Journey Use Cases

Dive into practical scenarios and tutorials for implementing customer journeys, including business-focused and technical integrations.

View Use Cases

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