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Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory.

Self-serve destinations are now available to both advertisers and publishers.

Audience activation is now available for both collaborators in a connection, regardless of their account role. Audience activation settings are configured while establishing connections, allowing you to specify which collaborator can activate audiences. To learn more about audience activation, read the activate audiences guide.

The Activate use case has been reconfigured to support brand-to-brand collaboration. The Activate tab within a project now displays the audiences that have been sent to your collaborator, and the audiences activated to your destination by your collaborator. To learn more, read the activate audiences guide.

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Audience index scores are now available in the Discover tab of a project. The audience index score is a measure of how well an audience matches your collaborator’s audience. This score is calculated based on on underlying audience counts & overlaps. To learn more about audience index scores, read the audience index score guide.

Real-Time CDP Collaboration is now available to customers in Australia and New Zealand. It is automatically available to Real-Time CDP Prime and Ultimate customers in these regions.

Real-Time CDP Collaboration now offers self-serve destinations through the My destinations tab in the Setup section. Destinations allow you to activate audiences in third-party platforms, such as advertising networks or data management platforms, to reach your customers across various channels. Currently, only ÃÛ¶¹ÊÓƵ Experience Platform destinations are supported. If you are interested in configuring a different destination, please contact your ÃÛ¶¹ÊÓƵ representative. To learn more about destinations, read the destinations overview guide.

• Destinations also adds support to view Collaboration audiences in the ÃÛ¶¹ÊÓƵ Experience Platform audience portal.

You can now edit the audience refresh frequency for existing data connections in Collaboration. Currently, you can choose to refresh your audiences daily or every two to six days. To learn more about how to edit the audience refresh frequency, read the manage data connections guide.

Credit splits between collaborators are now set for each use case selected within the connection. You can set different credit consumption rules for each use case to better control how your credits are used. To learn more about about the credit split funtionality, read the connection settings guide. To learn more about how credits are consumed, read the credit activity types guide.

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Publishers can now set advertiser names and IDs before accepting the connection settings from an advertiser. Publishers can set names and IDs that align with their internal systems, which can be different from the advertiser’s names and IDs. To learn more about adding advertiser names and IDs, read the connection settings guide.

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A new Inputs Processed column has been added to the credit consumption activity table. This column displays the total number of inputs (for example, IDs or rows) processed for each activity. Read more.

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A new contact email option has been added to account creation. This helps partner collaborators reach out to you as needed during the connection process. Read more.

When sourcing audiences into Collaboration, you can now set an audience refresh frequency from every one to six days to better manage the Audience Management credit activity. For more information, read the manage audiences guide.

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When establishing a connection with a collaborator, you can now select from predefined use cases. The selected use case determines which project sections and product functionality become available. For more information, read the manage projects guide.

• Measurement enables the Measure project section.
• Audience discovery enables the Discover project section.
• Audience activation enables the Activate project sections

You can now delete connections with collaborators you no longer wish to work with. To learn how to delete connections, read the deleting connections guide.