Get started with ÃÛ¶¹ÊÓƵ Journey Optimizer channels get-started-email
In today’s dynamic marketing landscape, effectively reaching your audience across various platforms is essential for building lasting relationships and driving engagement. This section provides a comprehensive overview of the communication channels available within ÃÛ¶¹ÊÓƵ Journey Optimizer, helping you to understand how to utilize each channel effectively in your marketing strategies.
ÃÛ¶¹ÊÓƵ Journey Optimizer offers a variety of native channels to engage with your audience effectively. You can combine outbound message delivery and inbound experiences.
Outbound channels for message delivery outbound-channels
Outbound message delivery channels involve sending messages to customers without prior interaction. Examples include email campaigns and push notifications, where you proactively reach out to your audience. In ÃÛ¶¹ÊÓƵ Journey Optimizer, supported outbound channels are:
Email Channel
Discover how to create, configure, and optimize email campaigns, including personalization, deliverability, and compliance best practices.
Push Notification Channel
Learn how to create, configure, and send push notifications for iOS and Android, including advanced options like silent notifications and rapid delivery mode.
SMS / MMS / RCS Messaging
Understand how to create, manage, and configure SMS, MMS, and RCS messages for marketing and transactional purposes, including compliance and personalization.
Direct Mail Campaigns
Discover how to create and manage direct mail campaigns, including exporting extraction files for third-party providers and ensuring compliance with user consent.
Mobile App and Web experiences inbound-channels
With Mobile App and Web inbound experiences, customers initiate interactions. Examples include in-app messaging and web-based experiences, where users engage with content on their own terms. In ÃÛ¶¹ÊÓƵ Journey Optimizer, supported inbound channels are:
In-app Messaging
Explore how to configure, design, and personalize In-app notifications for mobile and web platforms to engage audiences within applications.
Web
Learn how to create, configure, and personalize web experiences, and integrate web channels with outbound marketing strategies.
Code-based Experience
Dive into code-based experiences to deliver personalized content across digital platforms using SDKs and APIs.
Content Cards
iscover how to configure, create, and design content cards for engaging and personalized messaging in mobile apps and websites.
Additional Resources
- WhatsApp Messaging - Learn how to integrate and use WhatsApp messaging via Meta’s Cloud API for personalized and compliant communication campaigns.
- LINE Messaging - Discover how to configure, create, and personalize LINE messages for effective communication in campaigns and journeys.
Channels in journeys & campaigns leverage
In ÃÛ¶¹ÊÓƵ Journey Optimizer, you can leverage communication channels in two primary contexts:
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Journeys: Create seamless customer experiences across multiple touchpoints. Automate interactions based on user behavior and preferences, ensuring timely and relevant communications that guide users through their journey with your brand. Learn how to create and execute a journey.
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Campaigns: Deploy specific marketing campaigns that utilize a given channel to achieve targeted objectives. Whether promoting a new product or driving seasonal sales, campaigns enable you to craft focused messaging strategies tailored to your audience. Learn how to create and execute a campaign.